Summary: A SaaS Guest Posting Case Study – How these 11 SaaS websites increase their Organic Traffic up to 13% – 126% in just a Month with SaaSLaunchr Exclusive Link Building.
To do guest blogs or not to do guest blogs?
Those who are struggling in the digital marketing race think about it. Those who are frontrunners do it.
But hey, it’s quite understandable if you have some doubts about content marketing tactics you find on the internet. This includes guest posting as a strategy. That is why we came up with our first case study on the effect of guest posting in increasing the monthly organic traffic of a website.
The results were positive across all the SaaS websites that participated in our first collaborative blog outreach campaign. There was a 14-95% increase in monthly organic traffic on our collaborators’ websites. But was this increase really from OUR efforts? Or was it beginner’s luck or something else?
To validate the results of our first campaign, we arranged a second collaborative blog outreach. This time, we included 11 highly recommended marketing automation tools. So, in this case, study, we will discuss the following:
- The importance of guest posting for your SaaS company
- The importance of E-A-T rich content
- Challenges, solution, and results of the second case study
- Takeaways
Importance of Guest Posting
How important is guest posting for your SaaS company right now? Here are the three most important benefits:
1. It’s great exposure for your website.
Submitting a blog post to other blogs lets you touch base with their audience. This is a way to promote brand awareness for the product or service that you are selling, especially if there are other potential prospects who are hearing about your brand for the first time.
For example, if you are a SaaS company selling an online graphic design tool, you can reach out to Just Creative, a branding agency led by Jacob Cass. Just Creative has a monthly average traffic of more than 200k and is a DA67 website. Publishing your article on the agency’s blog will give you exposure to a similar target audience – users interested in graphics and design.
2. It helps build backlinks for your site.
Guest posting is a reliable way to build “healthy” backlinks to your website. Most of the blogs accepting guest posts allow one anchor text link in the body. Others allow do-follow hyperlinks only in the author’s bio. How powerful is guest posting nowadays?
One link from an authoritative website can boost your SEO efforts in addition to brand exposure and traffic generation. And if you want to really make a difference in your keyword rankings, building backlinks over time through guest posting is the best thing you can do.
Related Post: 40+ Best Link Building Tools For SEO [In 2022]
3. It boosts monthly organic traffic.
No traffic = no profits.
If your article is published on a relevant website with high authority, you can expect a spate of visitors to your target page. Whether you are doing it on your own or you are getting guest posting services from a third-party provider, publishing a guest post can give your product exposure and traffic. The key here is choosing the proper website to publish your article.
As we have mentioned in our case study, find niche-related websites with at least 10k traffic and with DA40 or more, preferably. If you create top-quality content, you can expect a significant number of visitors to flow to your site once it gets published. You can maximize this strategy by optimizing your target landing page or sales page first, before even starting the blog outreach campaign. Effective web copy and targeted CTAs will increase your chances for conversion.
Importance of E-A-T Rich Content
A huge part of our guest posting service is producing E-A-T rich content.
E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness. It is a principle of writing content that is useful for readers and valuable for Google.
This concept originated from Google’s Search Quality Guidelines and gained much attention in August 2018. Google uses E-A-T to evaluate the quality of an online page.
So why is creating E-A-T-rich content important?
Google can determine if a page is credible using the E-A-T principle. Does the content on the page create real value for visitors? The search engine wants to feature content that makes people stay on the page or make them come back.
According to Google Webmaster Central Blog, E-A-T is not a direct ranking factor but it uses a mix of these criteria and other different signals to rank top-quality content. So if you are adhering to the principles of Expertise, Authoritativeness, and Trustworthiness, you have everything to gain and nothing to lose.
At SaaSLaunchr, we consider E-A-T as an important basis for making content. As such, creating E-A-T-rich blog posts is an important part of our guest posting service strategy.
Validating Our Previous Results – SaaSLaunchr’s 2nd Blog Outreach Case Study
We love testing new ideas. We also recognize that there are a lot of things to learn in the online space. That is why when we completed our first case study, we did not stop there.
We launched a second collaborative outreach to check if we will still get the same results as last time.
The Challenge
We needed to validate the data to make sure it really works.
Why validate?
Validating our results means assuring the accuracy and details of the data we first had. This is important to bring clarity to our work and avoid misinformation. If we don’t validate data, we run the risk of making inaccurate conclusions.
The Solution
We conducted a second collaborative blog outreach campaign to prove that our method works. The SaaSLaunchr collaborative blog outreach is a guest posting campaign that calls on sponsors who will share the content creation expense and editorial fees.
We planned to involve ten SaaS companies in the second guest post outreach. Fortunately for us, some of the participants in the first campaign wanted to join again in the second. So, this time around, we catered to 11 SaaS companies.
We submitted 10 E-A-T rich articles about the “Best Marketing Automation Tools to Make Your Workflow Faster and Easier” to high-authority DA sites. We started the campaign on December 3 and ended on December 23. All the guest posts were successfully published and like in the first blog outreach, we added some bonus guest posts.
Here is the final report for our second collaborative blog outreach campaign:
The Results
To validate our previous case study, we have to see a similar upward trend across all participants after the end of the campaign.
Here is the data for each company:
Disclaimer: We do not have access to each company’s Google Search Console or Google Analytics and the data is based on AHREFs.
Sponsor 1
Sponsor 1 is a marketing automation software perfect for startups and other online businesses. It was developed in 2018 as a cooler and more enjoyable alternative to other prevailing marketing automation tools at that time. Now, it’s considered the number one tool for marketing automation in 2021 according to GetApp.
Organic Traffic Growth: From 1,060 to 1,977per month (87 % growth)
Sponsor 2
Sponsor 2 is an effective social media scheduler if you are looking to improve engagement and automate social media marketing tasks. It was founded in 2011 with its headquarters in the United States. It’s now a trusted social media automation tool used by more than 220,000 businesses worldwide.
Organic Traffic Growth: From 118,904 to 144,023 per month (21% growth)
Sponsor 3
Sponsor 3 is a powerful content creation tool that harnesses artificial intelligence to produce quality articles in two minutes using online headlines. This is a useful tool if you want to save time in making SEO-efficient content.
Organic Traffic Growth: From 5,276 to 6,665 per month (26%)
Sponsor 4
Sponsor 4 is a repeat collaborator and it saw a significant increase in traffic since September when it first participated in SaaSLaunchr’s blog outreach campaign. It started out with only 700+ monthly traffic and now, it’s hitting the 22,000 mark!
Organic Traffic Growth: From 11,505 to 22,143 per month (92%)
Sponsor 5
Sponsor 5 is a game changer when it comes to publishing social media content. It was founded in 2015 with its headquarters in the United Kingdom. It’s a simple and powerful tool that puts your social media on autopilot while you focus on other important parts of your business.
Organic Traffic Growth: From 762 to 1,725 per month (126%)
Sponsor 6
Sponsor 6 is also a repeat collaborator. It’s an online graphic design software that gives unlimited ways to design your visuals. From cliparts to icons and high-quality images, it is a great tool for individuals and marketing teams alike.
Organic Traffic Growth: From 2,816 to 3,175 per month (13%)
Sponsor 7
Sponsor 7 is perfect if you are having a difficult time organizing your online files. It’s a digital asset management tool that can store all your digital assets so you can easily find exactly what you are looking for. This platform is also one of our participants from the first blog outreach campaign.
Organic Traffic Growth: From 2,633 to 5.1K per month (93%)
Sponsor 8
Sponsor 8 uses powerful visual AI technology to automatically remove background from an image. Just drag and drop your image, process it through this software, and get the background of any image removed in seconds.
Organic Traffic Growth: From 602,893 to 1,038,179 per month (72%)
Sponsor 9
Sponsor 9 is a b2b social media management platform that allows you to manage and monitor your social media marketing tasks. It was founded in 2011 with its main location in Israel.
Organic Traffic Growth: From 6,820 to 9,319 per month (37%)
Sponsor 10
Sponsor 10 is an online graphic design suite that is known for its super fast editing interface. It’s a standalone solution for all of your graphic design needs, whether it’s for social media visuals or web images. This SaaS is one of the companies that joined in our first blog outreach campaign.
Organic Traffic Growth: From 42,079 to 67,352 per month (60%)
Sponsor 11
Sponsor 11 is a graphic maker tool that specializes in banner template generation image automation API. Its white label editor also helps you to integrate a customized graphic editor into your web app. Right now, it has launched new features, including a design builder set, which allows you to edit graphics on multiple image sizes simultaneously!
Organic Traffic Growth: From 7,857 to 9,507 per month (21%)
Bonus Data: SaaSLaunchr
This is already the second case study that tells us one thing for sure: Guest Posting works.
It can help you increase traffic to your website.
But with SaaSLaunchr, it has proven to do something more. Doing guest posting campaigns helped us rank higher in search engines too.
As you know, SaaSLaunchr is a relatively new website that we launched in September 2021.
In a short time, we landed on Google’s first page for the following keywords:
- SaaS guest posting services
- guest posting services SaaS
And this is because of consistent guest posting.
Now, this is a perfect chance for doing another case study!
Takeaway
Should you do guest posting?
Our answer remains a resounding yes. Our second case study validates the first one.
And if you decide on finally doing it, SaaSLaunchr is here to help you or your marketing team. Check our guest posting services and SaaS SEO packages and see if we are the right fit to help you reach your company goals.
