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  • By: Jenn Pereira
  • Nov 18
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18 Lead Generation KPIs Every Marketer Needs to Track to Drive Sales [in 2025]

Discover the 18 most important lead generation KPIs to track and boost your sales pipeline. Learn how to improve conversions, ROI, and customer lifetime value today.

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  • By: Jenn Pereira
  • Nov 17
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Product Active Users: Mastering DAU/MAU Metrics to Drive SaaS Growth

Discover the significance of Daily Active Users (DAU) and Monthly Active Users (MAU) metrics, and learn how the DAU/MAU ratio reveals user engagement and retention to grow your product effectively.

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  • By: Jenn Pereira
  • Nov 16
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Customer Satisfaction (CSAT): How to Calculate, Improve, and Benchmark Your Score

Discover the importance of Customer Satisfaction (CSAT), how to calculate it, and ways to improve your score. Learn why CSAT is key to customer loyalty and business growth.

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  • By: Jenn Pereira
  • Nov 15
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What is Churn Rate? Master the Key Metric Every Subscription Business Needs to Know

Churn rate is a critical metric for businesses that depend on subscriptions or repeat customers, as it directly reflects customer retention and business health.

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  • By: Jenn Pereira
  • Nov 14
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What Is Net Promoter Score (NPS)? A Comprehensive Guide to Measuring Customer Loyalty

Discover the power of Net Promoter Score (NPS) to measure customer loyalty and satisfaction. Learn how to calculate, measure, and use NPS to grow your business and outpace competitors.

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  • By: Jenn Pereira
  • Nov 13
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7 Powerful Tips to Make Your B2B SaaS Landing Page FAQ Shine

Learn 7 actionable strategies to create a high-impact FAQ for your B2B SaaS landing page. Engage your ideal customers, handle objections, and address key buyer concerns effectively.

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  • By: Jenn Pereira
  • Nov 11
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Master On-Page SEO in Canada: Proven Strategies for Better Rankings

Discover essential on-page SEO strategies tailored for Canadian businesses. Learn how to optimize keywords, meta tags, URLs, and mobile experience to boost rankings and drive traffic.

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  • By: Jenn Pereira
  • Nov 10
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Local SEO in Canada: What is Keyword Research, and Why is it Important?

Discover the art of keyword research tailored for Canadian audiences. Learn tools, tips, and strategies to optimize your SEO and drive local traffic to your website. Perfect for businesses targeting Canada!

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  • By: Jenn Pereira
  • Nov 5
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Startup Founder Mistakes to Avoid: 20 Time-Wasting Traps That Slow Growth

Discover 20 common startup founder time wasters that derail productivity and growth. Learn practical tips to focus on what matters and avoid costly mistakes.

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  • By: Jenn Pereira
  • Nov 4
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Startup ARR Growth Case Study: Lessons from RB2B’s $5.4M Journey to $1B

Discover Santosh Sharan’s mid-year update on how RB2B is scaling toward $1B with fewer than 10 employees. Learn lessons and strategies every startup founder should know.

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