“Trust your instincts.” Intuition can be useful for making decisions, but that’s not always the case in business. Relying on business instincts can be dangerous because it’s often not backed up by data. And when it comes to making decisions about revenue, you need all the data you can get; otherwise, you might make a
Read MoreTrying to rank for keywords without doing any research is like going on a road trip without a map— you might get lucky and end up at your destination, but chances are you’ll get lost along the way. Keyword research is an essential part of SEO (Search Engine Optimization) and even for market research because
Read MoreNew to digital marketing and SEO (Search Engine Optimization)? Looking to improve your website’s ranking on search engine results pages (SERPs)? Do you know that one way to make this happen is through link building? In Google’s page ranking algorithm, links are considered one of the top two criteria. 94% of the majority of SEOs
Read MoreBusinesses are using tools and software in order to scale their operations and ensure sustainability. This is especially relevant in finance and accounting departments, as digital and automated procedures can help to optimize workflows, lower expenses, and build better business relationships. If you manage accounts payable (AP) for your business, you know how important it
Read MoreHow well do you know yourself? Your employees? If the answer is “not that well”, then you should consider 360 degree feedback. It’s the ultimate tool for helping people understand themselves and others better. This method has shown to be effective in identifying areas needing improvement among employees, that leads to increased self-awareness and overall
Read MoreAs a marketer or product manager, A/B testing is a powerful tool that can help you increase conversions and improve customer experience. By running A/B tests, you can compare two versions of a page or email to see which performs better. The A/B testing software market is expected to reach $1 billion by 2025, according
Read MoreIf you are an entrepreneur, then you know that marketing is key to your success. But figuring out how to track and attribute your marketing efforts can be tricky. Data-driven attribution is on the rise among top marketers, who are using it to measure all of their digital channels and understand the impact each touchpoint
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