35+ Best A/B Testing Software for Better CRO [in 2022]

As a marketer or product manager, A/B testing is a powerful tool that can help you increase conversions and improve customer experience. By running A/B tests, you can compare two versions of a page or email to see which performs better.

The A/B testing software market is expected to reach $1 billion by 2025, according to a report from QY Research. The report shows that the industry was worth $485 million in 2018 and that it will grow at a steady rate of 12.1% per year through 2025.

According to statistics, A/B testing is the #1 CRO method. It is the most popular method of conversion rate optimization, used by 60% of companies, with another 34% planning to use it in the near future. Usability testing is the key to increasing conversion rates for 49% of businesses.

There are many A/B testing tools on the market, so it can be tricky to know which one is right for you. To help you make a decision, we’ve compiled a list of the 35+ best A/B testing software for better CRO.

In this blog post, we also cover the following topics:

Table of Contents

What is A/B Testing?

A/B testing is a method marketers use to compare two marketing campaigns and determine which delivers better results. It is said that this technique has been around for over a century but is only gaining mainstream popularity now. This is primarily due to its use in the online marketing world.

It started in the 1920s by statistician Ronald Fisher, who used basic mathematics and principle and created a scientific method used in agricultural experiments to find answers to simple problems. For example, tests are run to see what will happen to a plant if more fertilizers are used than a regular amount.

Marketers, later on, adopted this technique to evaluate campaigns. Although the methods were different back then, the same concepts still applied when it evolved into its current form in the mid-1990s. A/B testing tools were made to adapt to the virtual environment and deliver results in real-time

Why is A/B Testing Important?

A/B testing is important because it allows you to:

Find out how to solve the problems that users have.
Increase the ROI from current traffic.
Reduce the bounce rate.
Make simple modifications that are low-risk.
Achieve significant improvements in your performance.
Optimize website, email copy, and all other marketing campaign to increase revenue.

What is A/B Testing Software?

A/B testing software is one of the many tools that can be used to analyze marketing data further and give you enough information when making business decisions.

Why is A/B Testing Software Important?

A/B testing tools are important because they:

Make A/B testing easy and fast.
Deliver results in real-time.
Provide detailed reports and analysis.
Allow you to make informed decisions.

How to Choose the Best A/B Testing Software?

Here are some factors to consider when choosing A/B testing software:

Ease of use: The A/B testing tool should be easy to use. It should have a user-friendly interface that is intuitive and easy to navigate.
Key Features: The A/B testing tool should have all the features that you need to run your tests effectively.
Pricing: The A/B testing tool should be affordable and offer a pricing option that fits your budget.
Integrations: The A/B testing tool should be able to integrate with your existing tools and systems.
Customer support: The A/B testing tool should have excellent customer support to help you with any problems that you may encounter.

Best A/B Testing Software in 2022

Some think A/B testing may sound complex, but marketers find it very simple. The secret is having reliable A/B testing software to do the bulk of the work. Of course, there are a variety of A/B tools to choose from, so here are a few which you might want to consider having for your marketing performance evaluation needs:

1. Optimizely

This tool is an industry-recognized optimization platform with all the features you will need for A/B testing.

Price: Choose between the Full Stack and Web plans which are custom-priced according to the client’s specific needs.
Ease of use: You can confidently use Optimizely for marketing evaluation purposes since it has everything you need for testing, targeting, and optimization recommendations.
Key Features: Optimizely has five unique products,: Digital Experience Platform, Rollouts, Full Stack, Web Experimentation, and Optimization-as-a-Service. Other benefits of using Optimizely include easy editing through the dashboard, intuitive data display, retroactive filtering, and saved audiences.
Integrations: Optimizely works with all programming languages and SDKs of popular platforms.
Support: A dedicated team is in charge of the onboarding process. The group helps you maximize the use of the services and resources in optimizing your strategies.

2. AB Tasty

One of the most preferred A/B testing tools is AB Tasty. Over 900 famous brands, including L’OREAL, Calvin Klein, and Disney, use it to improve their products and services. It utilizes engagement-based segmentation that is particularly useful for transforming brand assets.

Price: Pricing varies according to the type of experimentation that you need. You may fill out the form on their website for a custom quote.
Ease of use: With its core capabilities, AB Tasty helps you gain a 360 understanding of your marketing performance. It is built for scale, so you can use it as your company grows.
Key Features: Perform client-side experiments using a low-code or no-code approach. It has AI-based segmentation that is useful in creating personalized experiences. A/B Tasty supports several A/B/n testing methods, like split URL testing and multivariate testing.
Integrations: Whatever implementation method will work since it can integrate with your current stack through the agnostic API or the available SDKs.
Support: AB Tasty has an extensive network of experts and customer success specialists to support you on any project.

3. Google Optimize

A native tool integrated with Google Analytics Optimize lets you run tests to see what you need to improve on your website.

Price: Free.
Ease of use: It is a simple tool to get started with A/B testing without spending a fortune.
Key Features: Has all the essential tools to help with website optimization and validate the recommendations. This is great, knowing that it is a free tool.
Integrations: Since it is a native Google tool, it can integrate with other Google products and services, like Data Studion, Firebase, Tag Manager, AdWords, and more.
Support: Since it is free, there is no dedicated service support. You do have the option to explore the service forum to consult other users about your queries.

4. Apptimize

A leading experimentation solution, Apptimize focuses on helping marketers deliver a consistently excellent customer experience.

Price: $995 for an A/B testing per 100,000 visitors
Ease of use: This tool was built specifically for product teams. The centralized dashboard and intuitive web app allow you to use the software quickly and accelerate innovation opportunities.
Key Features: Its roots are in mobile, so it is excellent to use for robust mobile experimentation.
Integrations: Apptimize supports many integrations, including Adobe Marketing Cloud, Amplitude, Firebase, Flurry, Mixpanel, and more. You can also use the integration kit to handle manual data import from a third-party integration.
Support: It offers 24/7 Live support, chat and email help desk and phone support.

5. Conductrics

More than traditional experimentation solutions, Conductrics ensures measurement of the customer behavioral changes on top of just a short-term view of customer attitudes.

Price: Available only upon request.
Ease of use: Developers designed the software from the ground up and ensured that even non-technical users could use it by having a flexible setup.
Key Features: Advanced and robust reporting on A/B and MVT/ANOVA test analysis, multivariate analysis, and simple test launch and deployment.
Integrations: Has REST APIs for backend use and available mobile SDKs.
Support: A dedicated support page is available for users.

6. Intellimize

Transform your website from a one-size-fits-all static experience to a personalized, high-converting one. Intellimize is a platform that, within minutes, begins to analyze visitor behavior. It does this in order to cater the best possible combination of experiences for each individual unique visitor which then drives better outcomes aligned with your goals.

Price: Contact the sales team for detailed information about its pricing.
Ease of use: Has an easy-to-use dashboard and powerful website optimization tools to uncover the customer journey and maximize conversion goals.
Key Features: AI-powered Continuous Conversion 25x faster than the conventional A/B testing methods.
Integrations: Connect Intellimize with other platforms to create dynamically personalized headlines, copy, or images.
Support: Get timely support via phone or dedicated email/help desk.

7. Omniconvert

Aside from an effective conversion rate optimization (CRO) platform, Omniconvert is built with an editor that generates A/B testing. It is an ideal tool to create a customer-focused brand while allowing you to do A/B testing on your web page, app, or products.

Price: You can choose between the Platform plan at $167 per month or the Enterprise plan, which is priced according to your current needs. It offers a free trial of its services, so you can try and see if it can work with your company.
Ease of use: Although it is already easy enough to work with, Omniconvert has a dedicated professional support team that guarantees a response within four hours and a 30 minutes one-on-one onboarding. This ensures that you can work with the software smoothly.
Key Features: A paid account comes with advanced segmentation for unlimited subaccounts and multiple websites. It has a dedicated optimization team as well as advanced reporting features.
Integrations: Omniconvert can connect to thousands of web apps, allowing you to automate your work. This will help you focus on the most critical aspects of your marketing.
Support: The team behind Omniconvert is keen on empowering marketers to create more innovative campaigns. They have excellent technical support besides very informative sections on their website to learn more and work around simple problems you may encounter when using the services.

8. Oracle Maxymiser

An advanced website testing and real-time behavioral targeting tool that does more. It helps optimize B2C and B2B marketing campaigns to improve customer experiences.

Price: Get detailed pricing information by contacting the sales team through their website.
Ease of use: It is built with an intuitive visual editor, which will help you deploy and start testing ASAP, even with complex campaigns.
Key Features: The key benefit of using this A/B testing software is that there is no need to pay for development resources. Aside from helping boost customer engagement, it also allows your marketing team to increase the lifetime value of customers with its timely and accurate stats engine.
Integrations: This tool has a visual editor that can support non-technical and technical user collaborations. You can switch between visual editing and code, so you can easily use the process in any platform or language.
Support: Oracle has a Knowledge-base support portal where you can explore everything about its products, including the testing and optimization tool.

9. Qubit

Primarily popular with its strong segmentation capabilities, Qubit is one of the most effective A/B testing software when you want to focus on personalization.

Price: Pricing quotes are only available by request, so you better inquire with the team to have a custom quote made for your company.
Ease of use: There is no need to learn about codes to use the next-generation personalization tool. It is mainly powered by AI technology so that you can take action with a few clicks.
Key Features: The automated insights are pretty handy since they allow you to discover and understand every revenue opportunity the software calculated for you. Other key capabilities of Qubit include abandonment recovery features, social proofing, cross-channel commerce, website and mobile app personalization, and custom machine learning.
Integrations: The personalization ecosystem of Qubit is built to work with any tool. This makes importing related data more seamless no matter what platform.
Support: Aside from a dedicated support team, Qubit has a blog to keep you updated about its products. It also contains many tips to help you pursue more personalization options for your company.

10. Evolv

Although it is considered a newbie in the CRO space, Evolv has technically been around since it was formerly Sentient Ascend. It evolved into a new generation testing tool that continuously adapts to live user behavior.

Price: Available only on request.
Ease of use: AI technology ensures a more innovative, faster, and more straightforward method of experimentation and personalization.
Key Features: Evolv promises predictable timelines and limited burden to the team with its heuristic analysis, data readiness, and scalability.
Integrations: As a SaaS platform, Evolv is built to integrate into existing environments easily. The pre-built integrations and API-first approach make it possible to have rapid outcomes no matter what platform you are already using.
Support: Expert support is guaranteed with a team constantly looking for the latest AI research, cognitive science, and experimentation.

Other A/B Testing Software

Here are a few more alternatives if none of the A/B testing software on our list meet your demands:

11. ClickFunnels [Online Sales Funnel Platforms

12. Upflowy [Optimize Web Experiences]

13. VWO Testing [A/B Tests Experimentation Platform]

14. Lucky Orange [Studying User Behavior]

15. Convertize [A/B Testing Tool]

16. Personyze [A/B Testing Personalization]

17. Kibocommerce [A/B Testing Software for B2C & B2B]

18. Figpii [A/B Testing for SaaS]

19. Crazyegg [Web Analytics Solution]

20. Kameleoon [A/B Testing Solution for Enterprise Companies]

21. Yieldify [Website Personalization Platform]

22. Splitmetrics [CRO and A/B Testing Tool]

23. Userfeel [User Testing Tool]

24. Abtesting.ai [A/B Testing Software]

25. Webtrends Optimize [Testing & Personalisation Tool]

26. Moengage [Customer Engagement Platform]

27. Webengage [Web Personalization Engine & Marketing Automation]

28. Flagsmith [A/B Testing and Experimentation]

29. Mappinghero [Analytics and Conversion Optimization Tools]

30. Appflow .ai [A/B Testing for Subscriptions App]

31. Taplytics [Cross-Platform AB Testing Solution]

32. Algolia [API Platform for Dynamic Experiences]

33. Leanplum [Personalize and Optimize all Customer Touch Points]

34. Sit e spect [A/B Testing and Optimization Platform]

35. Adobe Target [A/B Test, Personalize & Automate]

36. Thrivethemes [WordPress A/B Testing]

37. Storemaven [Product Page A/B Testing]

38. Symplify [Conversion Optimization Tool]

39. Adalysis [A/B Testing for Ads]

Your Turn…

To sum it up, A/B testing is simply a method that you can use in marketing to observe two versions of a campaign or other similar experiments. As a SaaS marketing agency, here are SaaSlaunchr we use A/B testing tools as well.

A/B testing software makes it easier to run A/B tests, so it is more efficient and practical to use