30+ SaaS SEO Agencies to Grow Your Organic Traffic [in 2022]

Does your SaaS website appear on the first page of Google when customers search for keywords related to your product?

If not, it’s time to invest in SaaS SEO.

Table of Contents

What is SaaS SEO?

SaaS SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) for SaaS-related keywords.

There are a number of factors that go into SaaS SEO, including on-page and off-page optimization, technical SEO, link building, and content marketing.

Why is SaaS SEO important?

SaaS SEO is important because it can help you increase your organic traffic resulting in better leads and grow customers. Here are few ways how SEO can help achieve your SaaS business goals:

SEO helps in long-term growth for SaaS companies as it can boost organic traffic and scale your growth exponentially.
SEO reduces marketing spending by limiting the need for paid advertising. SEO may deliver long-term benefits that don’t stop when you stop investing.
SEO helps improve the user experience for customers. SEO is all about providing potential customers with the best possible experience on your website. Everything from your website’s speed and design to its content and responsiveness plays a role in how visible and desirable it is online.
SEO provides comprehensive product insights because SaaS businesses now have more precise data on metrics like MRR, CLV, CAC, and MQLs. This informs the company about how its SEO efforts are performing and allowing to improve their position by leveraging their strengths.
SEO builds trust through brand recognition. SEO provides SaaS brands with the ability to discover opportunities in the market, and helps them position themselves as a first-rate brand.

Case studies from startups show that SEO can grow SaaS business:

If you’re in-doubt to begin investing in SEO, then read more of the following case studies.

According to the Hubspot survey conducted to over 1,500 marketers around the world in 2021:

69% of marketers have invested in SEO, up 5% from the previous year.
82% reported that they are investing in content marketing, up 70% from the previous year.
75% said that their SEO tactics were extremely effective.
The majority of marketers find that SEO and an optimized website are effective tools in achieving their marketing goals.

Ultimately, Search Engine Optimization (SEO) is essential for SaaS business growth. But with over 3.5 billion searches per day, it can be tough to rank on Google for competitive keywords.

That’s why it is essential to partner with an experienced SaaS SEO agency. The right agency will have a deep understanding of the SaaS industry and know how to get your site ranking for valuable keywords. They have a team of experts who are updated on the latest trends and can help you implement SEO strategies that will improve your organic traffic.

30+ SaaS SEO agencies in 2022

To help you find the best SaaS SEO agency for your business, I’ve compiled a list of 30+ of the top SaaS SEO agencies. These agencies have a proven track record of helping SaaS companies grow their organic traffic.

1. SaaSLaunchr [SaaS SEO and Content Strategist]

SaaSLaunchr believes SEO is a great investment for your SaaS business. The team delivers Premium SEO Content, Quality Backlinks, First Page Rankings and Organic Traffic. If you are looking for an agency with a tested and proven SEO strategy of growing organic traffic for SaaS Websites, get your site audit for free and try SaaSLaunchr today.

Expertise: Technical SEO, Site Audit & Keyword Research, Competitors’ Analysis, Content Marketing Strategy, Content Writing, Content Promotion & Link Building, SaaS Blogging and Guest Posting Services.
Pricing: Starts at $1K / Month for basic SEO package, full-stack SEO starts at $5,400 / Month. With a 4 months lock-in period.

2. Coalition Technologies [PPC & SEO services]

With technology evolving fast, how do you make your product not only visible but also popular when potential customers have never heard of your brand? If you’re looking to increase traffic on your website and turn those visitors into paying customers, Coalition Technologies is the company for you.

Expertise: Digital marketing, web design, development, and PPC advertising
Pricing: Contact their sales team to ask for a quote.

3. WebiMax [Web Design & SEO Services]

WebiMax has been providing excellent marketing services for over ten years and shows no signs of slowing down. They have always strived to give their clients the best Return on Ad Spend. At no cost, the agency provides a tailored marketing plan with the most successful services to reach your desired outcome.

Expertise: Content, Backlinks, Local SEO, Social Engagement
Pricing: Contact their sales team to ask for a quote.

4. PageTraffic Inc [B2B SEO Agency for SaaS]

PageTraffic Inc offers SEO services focused on SaaS companies to increase their revenue significantly through organic search traffic. The SaaS SEO agency delivers tangible results by taking a scientific approach and relying on data-driven insights that produce more MQLs and MRRs for their clients.

Expertise: Lead Generation, Paid Ads, Technical SEO, Content, Backlinks
Pricing: Talk to their SEO specialist for an estimate.

5. Simple Tiger [SaaS SEO Agency]

Simple Tiger is a SaaS marketing agency that has over 15 years of experience and is well-connected in the B2B community, making the firm a top choice for many brands worldwide.

Expertise: Keyword Research, Technical Optimization, Content Marketing, Link Building
Pricing: Contact their support team for an estimate.

6. ThriveAgency [SEO Company]

For more than 15 years, ThriveAgency has been delivering SEO services to B2B businesses wanting to expand their online presence, boost leads, and increase their earnings. Many success stories can be attributed to the agency’s tried-and-true SEO methods and procedures.

Expertise: Keyword Research & Strategy, Link Building, Technical SEO, On-page & Off-page SEO, Local SEO, CRO
Pricing: Contact their team to get a custom quote.

7. SEO Brand [SEO Agency Services]

SEO Brand is a reputable SaaS SEO agency that offers useful, high-level solutions for your business. They believe in deliverable tasks and tracking your progress to help improve performance. If you’re stuck between knowing what your SaaS brand needs and not having the slightest idea of how to execute those changes, let SEO Brand be your guide.

Expertise: Competition Research, Keyword Research, Local SEO, SEO Content Writing, Off-page and On-page SEO, Link Building
Pricing: Contact their sales team to get a custom quote.

8. Intergrowth [SEO Content Marketing]

Intergrowth pride themselves on finding the best minds in digital marketing. The agency creates reliable frameworks for growth and gets rid of any unnecessary ‘BS’ so that you’re only investing in what will help your business to grow. The SaaS SEO agency helps high-growth enterprises become the industry leader through SEO-centric content marketing.

Expertise: On-Page Search Optimization, Premium Content, Link Building
Pricing: Starts at $2.9K / Month for Standard Growth package, Enterprise Growth package at $7.8K / Month.

9. JumpFly [Smart Digital Marketing]

If your website does not use keywords that search engines value, you will be unable to interact with customers. JumpFly helps you achieve your optimal results with 19 years of experience in the digital advertising arena. With digital marketing evolving fast, it can be difficult to stay ahead of the competition. JumpFly team has the brains and expertise required to put you at ease and take your business up a notch.

Expertise: Keyword research, Technical analysis, Content optimization, Link authority, Paid Search & Display, Paid Social Media
Pricing: Contact their support to get an SEO estimate.

10. The Search Gurus [B2B Digital Marketing]

Make your brand name known online. Drive traffic to your site with optimized content. Attract high-quality leads to improve sales potential. SearchGuru is a digital agency that focuses on performance marketing, including paid media, SEO, and creative services.

Expertise: Paid Search (PPC), Cro, Content, Competitor Analysis, Training And Work Session
Pricing: Book a free call to get a quote.

Other SaaS SEO Agencies to Choose From:

11. Accelerate Agency [SaaS SEO Growth Agency]

12. WebFX [Digital Marketing Agency]

13. Fortis Agency [SEO Content for B2B]

14. Brick Marketing [Digital Marketing Company]

15. Skale [SaaS SEO Agency]

16. The SEO Works [SEO Company]

17. VezaDigital [SEO Agency]

18. Straight North [SEO Company]

19. Common Ground Digital [SEO for SaaS & Tech Companies]

20. Boostability [White Label SEO Company]

21. Avidon Marketing Group [SEO Agency]

22. Vale Creative [SaaS SEO Services]

23. Livid [SEO agency]

24. Grewon [SEO Services]

25. Revenuezen [B2B SaaS SEO Agency]

26. Directive Consulting [Digital Marketing Agency]

27. Adroit [SEO Agency]

28. Minuttia [SEO Agency]

29. Digital Gratified [SEO Services For SaaS Businesses]

30. Ignite Visibility [Digital Marketing Services]

31. Mabbly [Digital Marketing Agency]

When looking for the right SaaS SEO agency, there are a few key things to keep in mind.

First, you’ll want to make sure that the agency you’re working with has a solid understanding of your SaaS business goals. Without this foundation, it will be difficult to create an effective strategy.
Next, you’ll want to ensure that the agency you’re working with has a proven track record of success. Ask for case studies or testimonials from past clients to get a sense of their results.
Finally, make sure that the agency you’re working with is transparent about their pricing and what’s included in the services.

By keeping taking note of these, you can be sure that you’re working with an agency that will help you achieve your goals.

What services does a SaaS SEO agency offer?

The services that SaaS SEO agencies offer can vary depending on the size and needs of your business. These services are designed to help you improve your website’s visibility in search engine results pages (SERPs), attract more high-quality leads, and boost sales potential. Some common services include:

1. SEO Site Audit

SEO site audit is a process to assess how well your website conforms to SEO standards, and it’s the first step in developing a strategy that can be evaluated. The goal of the evaluation is to find as many fundamental problems as possible that are affecting organic search performance.

2. Competitors Analysis

Learning about your industry’s competitive landscape online can help you improve your own website ranking. By analyzing what others are doing, you can adapt their methods to work for yourself and see real results.

3. Keyword Research

By conducting keyword research, you can figure out which popular phrases people type into search engines. Once you know this information, you can use those words strategically throughout your content so that your page appears higher on a search engine results page (SERP).

4. Content Strategy

The goal of a content strategy and planning is to figure out who your target audience is and how your company can benefit them. Keyword research is fantastic at revealing how customers talk about issues associated with your business, but it does not provide information on the consumer’s level of understanding.

5. Content Optimization

Content optimization is the practice of making sure your content is worded in a way that will reach the biggest potential audience. The process of optimizing should entail incorporating associated keywords, adding meta and title tags, as well as pertinent links.

6. Technical SEO

Technical SEO involves website and server optimizations that make it easier for search engine spiders to crawl and index your site, which in turn improves organic rankings. It also includes improving web page loading speed and performance.

7. On-Page SEO

On-page SEO (also known as on-site SEO) is the process of optimizing web pages in order to rank higher and receive more relevant traffic from search engines. Here are some examples of on-page SEO:

Optimizing your SEO title, tags and meta descriptions.
Writing high quality, long-form, in-depth content.
Cleaning up the code for your site.

8. Off-page SEO

Off-page SEO (also called off-site SEO) improves your SERP rankings by implementing techniques on other websites instead of just your own. It encompasses several of the basic SEO ranking factors that work together to help a website rank higher. Here are some examples of off-page SEO:

Broken Link Building
SaaS Directory Submissions
Brand Mentions
Forums
Social Networking
Commenting
Influencer Outreach
Guest Author
Social Bookmarking

9. Link Building

Link building is the practice of getting other websites to link to your site. All marketers and company owners should care about obtaining links to drive referral traffic and enhance their site’s authority.

10. Reporting & Analytics

SEO reporting and analytics is the term used for when you collect and analyze your website’s data to understand its organic search performance. A successful SEO analysis will pinpoint which areas need more attention for optimization.

SaaS SEO agencies provide a number of services that can help improve your business. They have the experience and expertise necessary to help you reach your SEO goals.

Key SEO metrics you should track

SEO is not a cheap investment. You need to be prepared to spend money on it, and you need to be prepared to see results over time. The best way to measure the success of your SaaS SEO strategy is by tracking your progress with analytics.

There are a number of different key metrics you can track. Some of the most important ones include:

Revenue: as overall success indicator.
Organic traffic: for finding significant content that will generate leads.
Keyword rankings: for tracking the success of keyword strategies.
Bounce rate: for content re-optimization and keyword targeting.
Conversion rate: for measuring SEO ROI.
Leads/customers: for understanding target customers better.
Backlinks: for building domain authority.
DR/DA: for measuring the domain value.
Crawl errors: for fixing technical issues.
Organic CTR: to improve user experience.

You can track these metrics using a number of different tools like Google Analytics (the most popular option).

No matter what SEO services you decide to invest in, make sure you track your progress so that you can see the results of your efforts.

What’s Next?

Ready to hire an SEO partner for your SaaS website? These six questions are a great starting point for any SEO project.

1. Your SEO goals. What do you want to achieve with SEO and how do you want to measure your success?

2. Your brand. An overview of your brand. What sets your product apart and where do you see it going in the future?

3. Your target customers. Who are you trying to reach? This is the target audience for your brand.

4. Your top competitors. Who are your competitors? The brands ahead of you in the industry are your competition. You need to stay ahead of them, or work to catch up and overtake them.

5. Your budget. How much are you willing to invest? Is this number projected to go up or down in the future?

6. Your SEO history. What are the actions (or inaction) you have taken with SEO in the past?

By being clear about your goals, brand, target customers, competitors, budget and SEO history from the outset, you’ll be setting your SEO project up for success.

Your SaaS SEO agency should be a true partner in your success. Take the time to find an agency that is the right fit for your company.

If you’re not sure where to start, our team can help. We’re SEO experts and we’re here to help you grow your business. Contact us today to get started.