With more than half a million blogs in the online space, it is indeed hard work to make your SaaS company’s blog stand out, even just in your respective niche.

What is a blog?

A blog, a short term for “weblog”, is an online journal or content site which we may use for either personal or business use. It is a platform where online writers share their stories, experiences, ideas on certain topics they share with their readers.

Blogs are platforms to talk about any topic that arouses one’s interest. They are also a good avenue to express one’s opinion. Initially, people started blogging to share stories and to use it as an outlet for self-expression. Personal blogs, as they are called, are borne out of our desire to communicate with a large audience and engage with discussions through chats and comments.

But what about business blogging?

There are also a handful of bloggers who engage in business blogging. A business blog is a marketing strategy that boosts a company’s online visibility. Online businesses, like SaaS companies, rely on target audiences to keep afloat, and through blogging, your products and services become searchable to potential customers. As your website attracts and creates traffic, your exposure to the target audience is heightened.

Blogging for a business, project, or anything income-related takes on a more formal tone and a straightforward purpose. It is more wired to inform and generate decision-making rather than to express and share common interests.

Regardless of the main purpose, blogs are intended to create engaging and interesting content that keeps the target audiences hooked. To keep your blog site engaging and visible, it should have unique and eye-catching content. Set it apart from the humdrum, make the readers’ time worth the while.

There are hundreds of blogs vying to be picked out of the seemingly infinite online pool.

How do you make yours pop out?

Here are 7 ideas to help make your blog stick out like a sore thumb (in a good way):

1. Know your target audience as a SaaS business.

Knowing who you write for and how to reach them is the bloodline of blog writing. Before starting a blog, make sure that you have a target audience. Ask questions like: Who do you like to interact with? What are the common interests of this specific group? What do they want to know?

The process of creating buyer personas comes in handy when identifying the target audience. Think about what you know about your buyer personas and what occupies most of their time – may it be a certain hobby, an intriguing idea, business, or entertainment.

With these taken into consideration, an appropriate topic or set of ideas must be chosen to keep the readers attracted to your site. You might want to adjust the social approach or tone of your blog. Depending on the traffic you want to attract to your Saas company website, you may choose either to be casual, formal, personal or have a networking-centred attack.

2. Share your stories, and keep them real.

Real stories attract real people, and there is nothing more genuine and favourable content than that. In an overly manufactured and manipulated social world, you are mostly bombarded by scripted or fake content. As humans, it is natural for you to feel insecure when you see that you are not doing well like everyone else.

More like therapy, true stories shared by real people generate valuable responses. They are not just for hits, they create an endearing bond between the brand and the reader.

And besides, anecdotes and relatable stories are evergreen. This kind of content does not go stale, since readers can always come back and re-read them for an instant feel-good or moody feel.

Sharing perspectives and inspiring stories are a good way to help your audience feel that they are not alone in their struggles. It is a way of telling them that their emotions and downfalls are valid. Who knows, your story might be someone’s ray of sunshine on a gloomy day?

3. Provide valuable content.

As much as the audience wants to be entertained, they also need to be informed and educated. To be an authoritative source in the Saas industry, you must be someone they can rely on when it comes to information, tips, and insights that may help improve their daily lives.

Once you have established your blog site as a reliable reference, your readers will keep coming back not just to read but also to ask for suggestions or advice.

This is another way of building trust and confidence with your audience. Keep your topics detailed and well-researched, and readers will come flocking your website in no time.

4. Write in a conversational tone.

Write your blog like you’re talking to a friend. Remember, online readers most likely scan the text rather than read word by word, and end to end. Avoid boring readers with long, formal essay-like texts by using bullet points, contractions (you’re, can’t, don’t, etc.), utilizing subheadings, and avoiding jargon. Software as a Service may be a complicated topic for them, so be sure to explain terms clearly if you are going to use technical words.

Also, keep sentences short and simple. Condensed, comprehensible texts are favorable since they are not heavy on the eyes and online readers take less time to scan articles on the web. Heavy facts and overly formally written content overwhelm readers-emails, ads, social media. It is a relief to find content that feels light, digestible, and friendly. The use of “I” and “You” strips off the formal tone and gives the reader an easy feel, like talking to a trusted friend.

5. Invest in visual content.

The human brain perks up and processes visual content way a lot faster than purely text-based content. Incorporating colorful or fascinating images in your blog site can build up engagement.

For content, you may use your photos or create templates to incorporate in your text. If not, you may also use images from the web, provided that you give due credit.

Using images in one’s post helps in breaking large chunks of texts to avoid monotony. Also, these are helpful when you do instructional blogs. Clearly labelled images or images showing action help audiences understand specific instructions too.

6. Write compelling headlines or titles

Do you believe in love at first sight? It can work with business blog writing. Capture your audience’s attention by the time they set their eyes on the headline and keep their interest going through the content.

Sloppy headlines lose viewers quicker. It makes them stray away and find more striking headlines. A headline does not only affect click-through rates, but it also shows the key subject of the article.

Strong headlines should be interesting and should give a quick glimpse of the blog’s content.

7. Promote your Post

No matter how compelling your content is, it would not matter if people don’t know it exists. Make your blog’s presence be felt. Promote your blog via diverse social media sites such as Facebook, Instagram and Twitter. Aim for followers and start reaching out to others from there.

You may also tap influencers to help you out. They have a lot of followers which may also boost your posts and exposure. Also, investing in a strong social media presence is necessary.

Your turn…

There might be hundreds of SaaS blogs around the world wide web, but it doesn’t mean yours will get unnoticed. Follow these steps and add up your flair. You might be one post away from global business success.