The Software as a service platform has become a preferred deployment method for almost every type of business technology that ever existed – from meager online shops to large companies. This type of business is so popular right now that it is projected to reach more than $60 billion in market value by 2023.
What is SaaS
SaaS, or Software as a Service, is a method of providing customers access to software, programs, or applications via the Internet on a subscription basis. The software need not be installed into computers to be accessed. Instead, you can just simply log in with a device with a web browser connected to the internet.
SaaS is a lightweight, more convenient way to store data and provide services to consumers. With the use of cloud computing, users can access files and apps at any time and any place by logging in to any device with internet access. Extensive hardware is not required, thus, no software and hardware installations, updates and maintenance are needed to be done manually.
Also, the monthly manner of payments for these services is more pocket-friendly than obtaining licenses, which are pricier and have a lengthier process.
Traditional Business vs SaaS Business
Traditional business software, as compared to SaaS, is bulkier in terms of access, maintenance and storage. It would require an admin to perform updates manually.
Traditional software requires large expenses to provide for limited installations, and computers need more hardware to store apps and data. Sensitive data stored in such a manner can easily be lost when anything goes wrong with the hardware.
As compared to businesses with one-time purchases or tangible products (accessories, gadgets, clothing, to name a few), SaaS businesses offer intangible services or products and rely on subscriptions and continuous consumer trust. To keep their business visible in the digital market, marketing strategies and tactics must be implemented.
Benefits of Blogging for Your SaaS Startup
SaaS Marketing should function in such a way that buyers should believe that there is more than what the product or services have to offer. In Digital Marketing for SaaS, it is very crucial to build a strong network of loyal customers, attract new ones, and become a trusted brand.
But how do you stand out from other similar enterprises?
Check out the magic of blogging.
Well-written, adequately researched, and engaging articles are powerful tools in helping you gain a trusted name in the digital market. Keeping interesting and informative articles gives your SaaS business more exposure to the target audience. Blog content can lead you to potential customers and future business partners that may help your business grow.
Blogging opens doors for endless possibilities. Here are the reasons why you should pursue it as part of your SaaS digital marketing strategy:
1. Blogging helps attract online traffic.
The key to drawing in hordes of online viewers is through consistent and regular posting. Entertaining, informative and educational content gain favorable response from visitors, who may have seen your blog while searching for solutions, recommendations, or as they browse for products that best suit their needs.
First and foremost, it is important to generate content that relates to your target audience. Take note to keep posts engaging, headlines interesting, and the content easy to digest.
2. It also builds trust among customers
A business that is built on trust generates a good reputation, and that spreads fast among online consumers. Useful, valuable, flowing content is an investment that eventually adds up to consumer preference and referrals.
Trust does not come easily but once consumers discover a well-maintained, piquant blog, it eventually gains their confidence in your brand.
3. It makes your product more searchable online
When writing articles that are of great value to leading companies and prospective customers, gaining pertinent links becomes easier and faster.
Backlinks or inbound links are one of the factors considered by the Google algorithm when ranking sites on the search engine result page. These are also believed to be essential factors in search engine optimization. Link building improves discoverability and visibility in search engines.
4. A blog delivers results on a long-term basis
Talk about remote functioning. You can be out and about taking a long vacation and your blog still attracts online traffic. Search engines do the work even without you monitoring its activities. Views and leads add up over time as readers discover your SaaS business through social media posts, referrals, and search engines.
As your posts rank over days, weeks, months or even years, you are unendingly gaining traffic. As much as your new articles are a smash hit, older ones are also evergreen since they are still relevant to the customers’ needs. It’s the older articles that generate the most views.
5. Blogging gives customers a sneak peek of what your business offers
Aside from an array of educational and entertaining articles, blogs can also serve as a portfolio of work/ or services done. Businesses such as landscaping, interior designing, and flower arrangements use past successes to advertise their work and help clients manage their expectations.
Detailed descriptions and attractive pictures help carry out the purpose of a blog as a portfolio. Also, your blog may double its purpose as a recommendation or suggestions site. This attracts viewers who seek advice on which products or services they would want to avail themselves of.
6. It keeps social reach and presence strong
One way to reach a wider audience is through social media marketing. The articles you create on your blog automatically become shareable on social networking sites such as Facebook, Twitter, and Pinterest.
Traffic comes fast through social media shares. Most often, these shares first circulate your target audience and get a wider reach through referrals. Most importantly, blog content shared through these social platforms strengthens the social reach and keeps your SaaS business’s social media presence strong.
7. Blogging helps create an interactive space for your SaaS business
Blogging about your products or services gives customers a view of what is in store for them. Through comments and suggestions, It becomes a platform for idea sharing, discussion of new products or services, and exchanging ideas about the latest industry or business trends.
Promoting your SaaS business through healthy interaction helps customers get a better grasp of your businesses’ mission and vision. Investing in emotional connection will eventually win your customers’ loyalty and trust.
Your turn…
For businesses to be well-known, they should build a strong brand and gain customers’ confidence. They would, at some point, reach success if they become a household name, spoken and heard of in regular discussions among customers and gain referrals by word of mouth.
Blogging, therefore, is an essential part of Digital Marketing for SaaS. It widens social reach, generates discussions, and exposes your products to potential clients or business partners. The aforementioned benefits will truly differentiate your brand in the SaaS business niche.
