If you are a digital marketer, there is nothing more daunting than looking at a blank page when you are supposed to create in-demand and relevant content for a product or service.

Good content is now a valuable resource for any online business. But right now, there seems to be a proliferation of repurposed and re-written content all over the online space. The internet is churning out more content than ever but instead of original and unique articles, readers face an influx of regurgitated ones.

If you are a software as a service company, the need to stand out to your target audience through relatable content is crucial. As beneficial a SaaS product is, it might not be the easiest to market.

As a SaaS business, especially if you have just launched your product or service, creating engaging content should be your priority if you want to get your brand and message across all channels.

What is SaaS content writing?

SaaS content writing is the process of creating content not only to educate your target audience but also to relate to them and respond to their pain points about your product or service. SaaS content writing entails showing your prospective users that your product is useful to them and that it solves their problems without making any big financial commitments.

An effective SaaS content can shift the minds of your ideal customer profile and command not just their curiosity but also their attention and eventually, their loyalty.

So how do you do it?

Here are five tips that you might find useful when writing content for your Software as a Service company:

1. Find the right writing tone for your target audience.

Before anything else, you have to know your target audience. Once you have established your ideal customer profile, you need to find the right voice for your brand. Saas businesses that last understand that the proper voice and tone in all content and marketing materials can draw in loyal customers.

Your writing tone is how you treat your reader and the message subject. The general tone of a written message has an impact on the reader, much as the tone of one’s voice has an impact on the listener in ordinary conversations

Choosing your tone in writing works because people understand what words imply. The way they are seen is frequently influenced by cultural conventions. And being able to transmit the proper emotions requires awareness of those standards and expectations, as well as the context of the discourse. More attention is required when the stakes are raised to match the importance of the message.

2. Use data to keep your article interesting.

Have you ever wondered why a lot of writers put anecdotal stories in their content? That is because these types of narratives are deliberately placed there to enhance the conversation and engage readers. But when it comes to SaaS companies, using data can make the article more interesting.

Consistently making data-driven content can grow your credibility. Observe how BuzzSumo, Backlinko, and Neil Patel produce content. These big names in digital marketing all create data-rich content. The result? They have multiple authority pages on Google on various topics.

To grow your audience, you first have to establish your authority in your industry. You can only do that if you consistently use relevant data when stressing a point or putting forward a new concept or idea. Let data lead your creative process in writing content.

Normally, statistics and analytics can be quite boring especially if you present them with tables, numbers, and percentages. A lot of people are still allergic to that. But creative content creators have overcome their reader’s number fright by using only the data and statistics that matter.

Why overwhelm your readers with a table of your daily site visit counts when you can tell them that you have successfully grown your web traffic from zero to 700,000 in just 4 months? As a content creator, data and statistics are your friends. Just hit your target readers where it counts

3. Invest in long-form content.

If you are making data-driven content for your SaaS marketing, keep your sentences short. But keep the article long.

The goal of long-form content is to provide readers with exactly what they’re searching for. It’s always in a content creator’s best advantage to create material that allows readers to perceive your material as part of the solution to their issues – you’re the brand that can provide answers.

Long-form articles offer several benefits but here are the top three most important ones:

• It reduces the bounce rate. Once you post an engaging blog post you will keep a reader hooked until the end. Visitors will stay longer on that page since they are engrossed in reading your content. This can be a way to reduce your bounce rate.
• It helps build authority. The more reliable information you give out, the more authoritative you are in your industry.
• It boosts SEO. Google algorithm will favor long-form content which offers all-in-one information. If you see the top 10 articles for specific keywords, most of the pages have content that contains 1,200 to 2,000 words.

4. Place images or videos or infographics for more engagement.

If you want your target audience to have a better user experience, add some images, videos, and infographics to your content.

The right image or video will not only add interest to your content, but it can also make it shareable to various platforms, especially social media. Adding these extra components can also bring insight and value to your post. For example, if you are teaching your users about how to use your SaaS product, incorporating screenshots for each step can bring the message across rather than just merely reading about it. A proper image or video can also stress or support your point.

Besides aiding in sending your message across to better understand your brand or product, images and videos make your post memorable. It can establish an emotional connection to your readers and compel them to easily remember your points of instructions.

5. Encourage your target audience to take action.

If by the end of your article, your readers have done nothing, then you might have missed the point of writing altogether.

You must urge your readers to take action while writing compelling text. You haven’t met your aim if they get to the conclusion of your piece and do nothing. It is, however, easier said than done to persuade your reader to take action. Perhaps you want people to visit your website, buy your goods, or subscribe to your SaaS product. When your reader reaches the end of your article, your goal must be clear. It must encourage them to take action.

You can do this if you have been building up your point from the start of your article. Give your users something that they would not say no to. Make a special offer. To persuade consumers to complete a call to action, you may need to sweeten the bargain. Discounts, admission into a competition, or a free gift are all examples of incentives.

Your Turn…

In writing engaging content, remember to find the right tone and writing style, create data-driven articles, write longer but relevant posts, keep it interesting through images and videos, and encourage your readers to do something by the end.

Now go conquer that blank page and make fresh content for your SaaS website.